The makers of a new and much-anticipated smartphone app called Color are operating on this principle: “We’re all inherently voyeuristic,” said Peter Pham, president and co-founder of the Palo Alto, California start-up.
Color, however, is a location-based, photo-sharing app that takes voyeurism to post-Twitter level by letting users see all of the photos that are being taken by strangers who happen to be within a 150-foot radius of the user’s smartphone.
Photos taken through the app, which launches on Thursday morning, are public by default. They’re stored on Color’s servers and the company owns them, said Pham, who co-founded the 30-person company with Bill Nguyen, previously of Lala.com and a force to be reckoned with in the tech world.