Categories
Business

Burger King plans to drop it’s African American and Hispanic ad agencies

Two months after consolidating some major advertising assignments, the Burger King Corporation is paring its agency roster again, this time affecting agencies that specialize in marketing to African-American and Hispanic consumers.

The changes, are indicative of a trend that has accelerated as younger consumers, who are often less likely to use traditional labels of race and ethnicity, have become more of a force in the consumer marketplace. As a result, advertisers are rethinking their decades-long approach of assigning duties for minority markets to agencies that specialize in those markets.

Those shifts, by advertisers like Home Depot, have stirred spirited discussion, however, as some shops that are owned by members of minority groups call it ill-advised to remove them from agency rosters in favor of general-market or mainstream agencies.

Categories
Health + Wellness

Who is Responsible for the Rise in Childhood Obesity?

For kids, the appeal of sweets, sugary sodas and artery-clogging burgers has a lot to do with their exposure to advertising — they see it, they want it. And despite ongoing efforts from federal health agencies and advocacy groups, children are still seeing too much televised promotion of unhealthy foods.