For kids, the appeal of sweets, sugary sodas and artery-clogging burgers has a lot to do with their exposure to advertising — they see it, they want it. And despite ongoing efforts from federal health agencies and advocacy groups, children are still seeing too much televised promotion of unhealthy foods.
Childhood obesity or excess weight threatens the healthy future of one third of American children. We spend $150 billion every year to treat obesity-related conditions, and that number is growing. Obesity rates tripled in the past 30 years, a trend that means, for the first time in our history, American children may face a shorter expected lifespan than their parents.