For kids, the appeal of sweets, sugary sodas and artery-clogging burgers has a lot to do with their exposure to advertising — they see it, they want it. And despite ongoing efforts from federal health agencies and advocacy groups, children are still seeing too much televised promotion of unhealthy foods.
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Urban Marketing: Do you fit the stereotype?
Millions of dollars are spent every year finding out what you want and developing creative ways to sell it to you. At the CIAA, corporate branding is everywhere. The most aggressive advertisements are by Ford, McDonalds, Coors, and Colgate. If you watch television or listen to the radio, there’s a good chance you’ve seen or heard one of the McDonalds’” Deeply Rooted” ads aimed at African-Americans.
Are these advertisements amusing and effective or polarizing and insulting?