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Newport fights FDA ban to continue marketing menthol cigarettes to African Americans

Lorillard Inc., maker of Newport is especially popular with African-American smokers, about 80% of whom prefer menthol cigarettes, is engaged in a fierce battle to prevent the Food and Drug Administration from banning a product that accounts for roughly 90% of its sales..

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FDA to ban Newports and other menthol cigarettes

The FDA’s deliberations over a possible ban on menthol cigarettes have touched off a firestorm of debate within the African American community, and among public health groups divided about how to wean black consumers from their heavy dependence on cigarettes spiked with the minty flavoring.