Lorillard Inc., maker of Newport is especially popular with African-American smokers, about 80% of whom prefer menthol cigarettes, is engaged in a fierce battle to prevent the Food and Drug Administration from banning a product that accounts for roughly 90% of its sales..
Two months after consolidating some major advertising assignments, the Burger King Corporation is paring its agency roster again, this time affecting agencies that specialize in marketing to African-American and Hispanic consumers.
The changes, are indicative of a trend that has accelerated as younger consumers, who are often less likely to use traditional labels of race and ethnicity, have become more of a force in the consumer marketplace. As a result, advertisers are rethinking their decades-long approach of assigning duties for minority markets to agencies that specialize in those markets.
Those shifts, by advertisers like Home Depot, have stirred spirited discussion, however, as some shops that are owned by members of minority groups call it ill-advised to remove them from agency rosters in favor of general-market or mainstream agencies.
Spotted on Roundup Russy’s Blog
While we were in L.A. @ “The Foxxhole” Sirius Radio Show with Co-host and SU alum, Lavell Crump bka David Banner, he said something that stayed with me..